Friday, 1 July 2011

PARIS - CITROEN C42 BUILDING-

Definitely best ever Citroen's advertisement ever is their building located on Champs-Élysées.
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With it's almost surrealistic , modern design the Citroen  building housing a car showroom can easily compete with the other more recognized car manufacturers .
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The architect Manuelle Gautrand has come up with the idea of using the brand symbol to construct a structure, to incorporate it within the building as a structural elements of the elevations, structural glazing .
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The design is very innovative, fresh and unique, seems as a sculpture curved in between block of flats - the designer compares it also  to a shiny diamond  - which consist of many little "cuts" that resemble the brands logo, multiplied all over the elevation.
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Thanks to an extensive use of a glass the showroom is totally open to visitors, and minimalistic character makes it a most desirable space for exhibition and presentation of the brand newest achievements.
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The structure must have been quite a challenge to build from a technical and a stylistic  point of view if you take into account the surrounding neighbouring buildings on the historic avenue of Paris.
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The interior has been designed in a very minimalistic style,  main colour scheme is white , all the finishes are smooth and shiny laminate coatings with the red and black colour accents and a major internal feature is a circular  car lift/platform at a few floor levels .
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The building is standing out of the adjoining buildings and perfectly emphasizes both , architect's and the investor's ideas.
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